Why do we do it? We have these jobs we know we need to do but we keep putting them off. By doing this, we make the job appear even more difficult than it is. We give it a power and then even more amazingly, we start to believe the hype we have created.
If we eat the frog, (ie get that awful job done out of the way), then the rest of the day has got to be a breeze but what if you have more than one frog item on your list?